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Editorial

What Your Business Card is Missing: A Call-to-action

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If you need to get in touch with me, my email address is Tim at inigoapp.com. All my social media profiles are also very public and easily searchable. In fact, most people’s email addresses are their first name and nobody is trying to hide their social accounts. Nowadays, it really isn’t that hard to get in touch with someone. And yet, people still think the main goal of a business card is to exchange contact information. In reality, business cards have so much more potential. They can – and should – be used to explain your value and to get your audience to take the next step in the customer journey. Pat Flynn of Smart Passive Income explains that he uses business cards, “not just
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Editorial

3 Roadblocks to Keeping a Centralized Contact Database

Roadblocks to Keeping a Centralized Contact Database
It might alarm you to learn that 88% of business cards get thrown away less than a week after they’ve been handed out. For sales reps and other professionals trying to leave an impression on people they meet, this is obviously very concerning. But what about the other side of that stat? How many of the cards you and your team are receiving end up in the trash? Is it possible that you’re only keeping track of 12% of the contacts you meet? Shockingly – yes. The issue isn’t that your salespeople are lazy or that they don’t want to make sales. The issue is that for most companies, there simply isn’t a centralized contact list that effectively collects the information of every person who
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